Perth company GeoMoby – Suppliers of location technology for the mining and construction industries – Raises $3m from European investors and Australian government METS Ignited grant.
In Perth, mining location technology company GeoMoby – shaping the future of location intelligence – has secured $3 million to fund the further rollout of its technology to the global mining industry. The money will be allocated towards expanding its sales and business development team, as well as adding to a strong team of staff focused on technology
The funds have been largely sourced from multiple European investors including some major investments by French companies and individuals. GeoMoby is a private company with a diverse shareholder base. The capital raise was also supported by existing shareholders as well as a strategic GeoMoby partner – Agreement Hub – and a grant from METS Ignited, part of the Australian Government’s Industry Growth Centre Initiative. METS Ignited, funded federally by the Department of Industry, Science and Resources, is an industry-led, government-funded growth centre for the mining and equipment technology and services sector.
GeoMoby is targeting long-term contracts with Western Australian-based underground mining companies but its technology can also be applied to surface mining operations and construction sites in Australia and globally. GeoMoby, through its strategic partner Agreement Hub, is also working with a number of mining and renewables companies to use the location intelligence technology to protect cultural heritage sites.
Founder and CEO, Chris Baudia said:
“We are extremely encouraged by the support of investors in Australia, and in Europe, and look forward to rolling out this world-leading location technology further to underground mines, initially, in Western Australia but then, as the news spreads, throughout Australia and globally. This is a significant milestone for our company and I would also like to thank METS Ignited for their crucial support and our GeoMoby team.”
Australian mining companies want to keep their workers – often in remote areas – safe, and this technology is the best, most reliable way to do that right now in the world. This latest funding now enables us to provide Australian miners with a gold-standard location service and we are working hard to educate the mining sector about our cost-effective technology.
We are now Australia’s most advanced location intelligence platform with a specialisation in live tracking and geofencing technologies for the mining and construction industries. We provide a 360-degree view platform that helps our clients to visualise their assets – trucks, light vehicles, machines – and the most important one, people. This is done in real-time whether it be in a multi-storey building, a remote area or even deep down an underground tunnel.
We want to make sure all workers return home safely at the end of the day. Every. Single. Day. That is what drives us forward.
This capital raising was the second successful funding round undertaken by GeoMoby. In 2021, the company raised $1.25m.
Perth-based Director Mathieu Paul, who conducted the majority of the fundraising, said:
We are delighted that investors from Australia and Europe have backed our company’s potential for growth and successful track record. We are looking forward to our most successful year yet, in 2023.
Agreement Hub’s Managing Director, Kellie Swanson-Hill said:
We are really excited to be partnering with GeoMoby to introduce its location intelligence technology to the mining industry in relation to cultural heritage protection. We are calling this application Protect. We are working with companies across the industry, from big iron ore to juniors to make Protect the new best practice in cultural heritage protection.
Please see a video example here – https://geomoby.com/case-study/underground-asset-management/
Perth-based GeoMoby provides an all-in-one visibility platform allowing real-time monitoring of assets and people. GeoMoby’s goal is to change the way businesses make decisions and reach people, to help businesses control their data and their future.
It was established in 2013, in Perth, by founder and CEO Chris Baudia. GeoMoby’s leadership team is also supported by Mathieu Paul who was appointed as a director and head of strategy in 2016. Mathieu is in charge of sales and marketing. In September 2021, Andrew Rouse – an experienced mining professional with a passion for enhancing the METS (mining equipment technology services) sector, also joined GeoMoby as a director. Andrew helps develop strategic technology, software, and B2B partnerships in conjunction with Chris and Mathieu. GeoMoby employs 14 staff. Most are software specialists and based in Perth but some are located remotely. One staff member, originally from the Ukraine, lives in Israel, and others work in Kazakhstan and Poland.
Chris Baudia was inspired to create GeoMoby technology – on a visit to Australia from France more than a decade ago – after hearing about an underground mine collapse. Lives were lost and rescue efforts were negatively impacted by not knowing, in any accurate way, where those trapped were located. He knew that he could develop a technology to avoid, or greatly improve, positive outcomes in such incidents in the future, and so, the idea of GeoMoby was born.
GeoMoby seeks to provide solutions to ongoing problems and issues within the mining, construction, and oil and gas industries. It does this by addressing health and safety incidents and issues, lack of visibility over location and assessing how assets and people are utilised. GeoMoby technology can solve a range of operational inefficiencies on mine sites that can occur due to: lack of accurate and timely data; stakeholder engagement issues; and ESG compliance limitations, specifically relating to the protection of cultural heritage.
GeoMoby has unprecedented capabilities to turn data into real-time value – providing indoor, and outdoor geofencing with higher accuracy than industry standards – along with negligible battery consumption, a solution it has patented.
GeoMoby takes great pride in its hard-working team, a priceless asset for any business. Its years of investment in R&D before going to market have ensured a quality, tested and proven, cost-effective, outcome-based offering that can now be delivered to market.
GeoMoby’s feature-rich technology also enables users to trigger alerts and actions based on predefined sets of conditions including dwell-time, body temperature, weather, real-time traffic, user profile, and more. Complex geofences (virtual geographic boundaries) can be configured to trigger customised actions when crossed.
The technology offers a cloud-based SAAS platform. GeoMoby acts as the bridge that generates powerful data and converts it into meaningful information from which critical business decisions can be made to achieve health, security, efficiency, and productivity aims.
Successful trials have been completed with RAC, Downer and several open pit and underground mining operations in Western Australia.
About Chris Baudia, CEO and Founder
Chris is the entrepreneur and inventor, and driving force, behind GeoMoby. In the past, he has managed multi-million dollar projects for Accenture. He holds a Master’s Degree in Computer Science and Telecommunications and is a certified Scrum Master since 2009. He has been a QuantumTX National Finalist (WA winner 2022), Hot 30 Core Innovation award winner (2022), a finalist in the RISE Business Award for Startup of the Year (2020) and a recipient of the Amcom Upstart Investment Program in 2015.
He lives in Perth, Western Australia and is originally from France.
PROTECT, GEOMOBY AND AGREEMENT HUB BRING CULTURAL HERITAGE PROTECTION INTO THE 21ST CENTURY
In September 2022, GeoMoby announced a partnership with cultural heritage management specialist, Agreement Hub, to offer Protect, the new best practice in cultural heritage protection. Location technology digitises mapping of culturally-sensitive areas and provides an app-based platform to alert land users working in these areas. This technology immediately reduces risk and simplifies a process that currently relies heavily on human intervention.
Like a digital security fence, Protect provides industry with the ability to create and edit geofences, customise alerts and customise reports so that people on the ground, and in the office, can be certain that cultural heritage is being protected.
WA Government Heritage Breach Fines to go from up to $100,000 to $10m, from July 1, 2023
Combined with Agreement Hub’s experience in cultural heritage and land access negotiations between industry and Traditional Owners, this partnership is the first of its kind in Australia to offer a complete cultural heritage protection solution. In WA, the need for robust risk mitigation strategies is stronger since the State Government implemented the cultural heritage law reform and associated regulations, breaches of which carry hefty penalties. From July 1, 2023, fines for heritage breaches in WA will increase from up to $100,000 to up to $10 million.
How does it work?
GeoMoby’s technology uses location services including GPS, fusion sensors and long-lasting battery-powered beacons to geofence sites and trigger an alert if users enter or come within close proximity of a heritage site. Receivers can be carried on-person, in vehicles, machinery or equipment, with the app compatible to most modern devices including phones, tablets and smart watches. The technology allows those operating on site to create or upload geofences on a map from any GIS systems, then define different alerts and triggers, while ensuring minimum drain on the device battery. Information is then uploaded to a cloud-based platform with replay features and reporting capabilities for compliance purposes.
For more information please contact:
For GeoMoby, Cate Rocchi, Perth Media
For Agreement Hub, Katie Rodwell