What is Microfencing?

Microfencing uses iBeacons to detect consumer mobile devices within a limited geographic boundary. This boundary can be a retail location, an aisle within a store or the shelf location of a specific product.

With microfencing, the geographic target range can be anywhere from a few centimeters up to 50 meters from the location of an iBeacon with a few meters accuracy.

In just a few clicks, you can deploy infinite microfences around any venue. Each time your users trigger a microfence you create, your app can deliver messages, load relevant content, process a payment or modify UX to the user’s physical environment.

iBeacons require buying, placing and maintaining whereas Geofencing doesn’t require any hardware.

Add Your iBeacons


It is very easy to add your iBeacon: just provide a name, UUID, major and minor! You can add as many iBeacons as you want.

Create A Microfence


Now you can add a microfence's name, choose your iBeacon from the dropdown list and define a proximity radius.

Design Your Geo-Message


A geo-message is a set of data that will be sent to your device and interpreted by our SDK. Then you can decide to build your own logic once the message is received: play a sound, display a picture, trigger a payment transaction...

Make It Relevant To Your Audience


The GeoMoby platform offers a wide range of 'trigger' options for you to make sure that you will send the rigth message to the right audience at the right time and place meaning higher conversion rates and happier customers!

With these features you can personalise the geo-messages based on a user profile, time of the day, gender etc etc



GeoMoby offers extensive real time insights. You can access these analytics in the GeoMoby Dashboard or via the GeoMoby API (available soon)

Redirect the message to your own server


Instead of sending a geo-message to your app via our SDK, you can choose to send the same message to a remote server using our Callback URL feature. The GeoMoby platform will send a JSON to the specified url.