Microfencing uses iBeacons to detect consumer mobile devices within a limited geographic boundary. This boundary can be a retail location, an aisle within a store or the shelf location of a specific product.
With microfencing, the geographic target range can be anywhere from a few centimeters up to 50 meters from the location of an iBeacon with a few meters accuracy.
In just a few clicks, you can deploy infinite microfences around any venue. Each time your users trigger a microfence you create, your app can deliver messages, load relevant content, process a payment or modify UX to the user’s physical environment.
iBeacons require buying, placing and maintaining whereas Geofencing doesn’t require any hardware.